Project details
WndrCo
Ann Daly, Jeffrey Katzenberg, Sujay Jaswa, Anthony Saleh, Andrew Chang and ChenLi Wang
Senior UX & UI Designer
Leah King
Category
UX/UI Design
Scope of Work
The Ask
WndrCo is a new holding company founded by former DreamWorks and DropBox executives. The ask was to create a landing page for an immediate need for a Forbes article. We were then asked to create a responsive website as a marketing tool to showcase their portfolio, partners and press releases.
My Role
UX Designer
- Stakeholder Interviews
- Competitive Analysis
- Platform Recommendations
- WordPress Theme Research
- Site IA
- User Stories
- Strategy & Content Narratives
- Client Lead
UI Designer
- Photo Direction
- Production Design
- Design Deliverables
- WordPress Design Implementations
- Usability & Interaction Tests
- Reviews & Iterations
- Style Guide
- User Manual
Tools
- WordPress
- Photoshop
- Sketch
- Figma
- Zeplin
- Gitlab
- Google Docs
My Process
Define
- Stakeholder Needs
- User Needs
Research
- Technology
- Best In Class
- Platform
Ideate
- Site IA & Storytelling
- Concepts
- Sketch
Design
- Hi-Fi Mockups
- Final Design Deliverables
Deliver
- Client Reviews
- Dev Handoff
Validate
- Test
- Iterate
Process Document Examples
The Result
We created two concepts that the client was really excited about and narrowed it down to the option that best represented their company and brand identity. The site is live now and you can interact with it here. The stakeholders are very excited about the end result and look forward to seeing their portfolio growth.
Opportunity Area
The selected theme for WordPress required some customization so we needed to bring on a developer to complete. In addition, the designs needed to be iterated after build due to lack of content from client. The next steps are to deliver the User Manual for the backend and provide training to the stakeholders. We would like to generate analytics and conduct testing to be able to make feature enhancements for V2.