Scope of Work
Salesforce requested a proof of concept dashboard prototype for a gamification desktop solve for all employees to interact with. The purpose of the gamification was to educate the health of each employees security access levels in a gaming environment. There would be peer-to-peer interactions, rewards and education tools in the dashboard.
The main direction was to have the user visually recognize if they were doing well with their score or trending in a risk direction.
My role wast that I was brought in as a creative director to meet with the stakeholders, gather requirements, research, brainstorm and collaborate for an IA. Through this process I was asked to develop comps to review and refine with the client. The project was for two weeks from conception to deliverable.
The tools used were illustrator, sketch and keynote.
I first established best practices for gamification in an enterprise environment:
- Employees need curated content and self-expression options.
- They like to collect and connect with other employees.
- There needs to be a sense achievement along with surprise/delight.
- It should include feedback loops and reciprocity.
After the guidelines were approved, the client selected a final proof of concept that was then extended into a prototype and presentation. The client then took the work to their leadership to get funding for their initiative.