Project details
Health Innovation
NDA
Senior UX & UI Designer
Leah King
Category
UX/UI Design
Scope of Work
The Ask
A leading group of well-known innovators and scientists came to us to create an App and website for their health and innovation technology. We were tasked to create an educative and white-glove experience that showcases their health innovation and platform.
My Role
My Process
- Initial UX, UI and digital concepts
- Research
- Strategy
- BIC Research
- Moodboards
- Stakeholder Interviews
- Wireframes
- Site Flow & IA
- Platform Research
- Design Concept Deliverables
- Client Presentations & Iterations
UI & UX Designer
- Research
- Concepting & Brainstorming
- Strategy Liaison
- Creative Conceptual Direction
- Editorial Direction
- Developer Interactions
Tools
- Keynote
- Figma
- Google Docs & Sheets
- Sketch
- Zeplin
- Photoshop
- Gitlab
- InVision
- Airtable
Site IA & Content Direction
I designed the site IA and wireframe flows based on the results of a partnership with strategy team and the main stakeholders.
Concept Studies
After the approval of the flow of the site and content creation google doc, I began to create high level concepts for the visual direction of the site. This work was done at the same time our brand team was creating the identity.
Concept Assignment Directions
Due to the fast pace of the project we were assigned different storytelling directions to build out to present to the client. These are my initial concepts and designs.
Vitality Select Build Out
As part of down selecting directions, I was assigned to further explore the vitality direction.
The Result
The presentation was given to the clients and the vitality and warm directions were selected. The project was then assigned to a level II designer to continue the production of the site and design. The brand team delivered the final identity system that was then applied to the final design.
The site is currently in development.
Next Steps
After launch, phase 2 of the site design will be extended after additional user testing and stakeholder interviews.
