UX/UI Design

Health & Aging

Project details

Health Innovation


Senior UX & UI Designer

Leah King


UX/UI Design

Scope of Work

The Ask

A leading group of well-known innovators and scientists came to us to create an App and website for their health and innovation technology. We were tasked to create an educative and white-glove experience that showcases their health innovation and platform.

My Role

My Process
  • Initial UX, UI and digital concepts
  • Research
  • Strategy
  • BIC Research
  • Moodboards
  • Stakeholder Interviews
  • Wireframes
  • Site Flow & IA
  • Platform Research
  • Design Concept Deliverables
  • Client Presentations & Iterations
UI & UX Designer
  • Research
  • Concepting & Brainstorming
  • Strategy Liaison
  • Creative Conceptual Direction
  • Editorial Direction
  • Developer Interactions
  • Keynote
  • Figma
  • Google Docs & Sheets
  • Sketch
  • Zeplin
  • Photoshop
  • Gitlab
  • InVision
  • Airtable

Site IA & Content Direction

I designed the site IA and wireframe flows based on the results of a partnership with strategy team and the main stakeholders.

Concept Studies

After the approval of the flow of the site and content creation google doc, I began to create high level concepts for the visual direction of the site. This work was done at the same time our brand team was creating the identity.

Concept Assignment Directions

Due to the fast pace of the project we were assigned different storytelling directions to build out to present to the client. These are my initial concepts and designs.

Vitality Select Build Out

As part of down selecting directions, I was assigned to further explore the vitality direction.

The Result

The presentation was given to the clients and the vitality and warm directions were selected. The project was then assigned to a level II designer to continue the production of the site and design. The brand team delivered the final identity system that was then applied to the final design.

The site is currently in development.

Next Steps

After launch, phase 2 of the site design will be extended after additional user testing and stakeholder interviews.

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